At Charter Senior Living, milestones aren’t just markers of time—they are reminders of the lives touched, the purpose pursued, and the promise kept: to enhance the human spirit. This July, we proudly celebrate one year of S.P.A.R.K., our signature program designed to inspire purposeful engagement and joyful living, alongside nine years of Charter Senior Living as a whole.
These dual milestones reflect not only how far we’ve come, but who we’ve become—a growing family of communities united by compassion, innovation, and genuine human connection.
Offering independent and assisted living to memory care, Charter Senior Living continues to evolve and grow, always focused on delivering exceptional care and creating vibrant, welcoming environments where seniors thrive.
“When you’re truly present, people feel it. They reminded us all that senior living is about human connection, compassion, and being there for one another….it’s not just a business. They’re not just leading a company—they’re enhancing the human spirit, one community at a time.” — Christine Lappas, CDP, Sales Specialist
The Power of Presence: Drive’n’Thrive Across the Country
To celebrate these accomplishments in person, Charter’s co-founders—CEO Keven Bennema and Chief Spirit Officer Kim Bennema —have taken to the road in an RV, visiting every community across the country. This isn’t a publicity tour. It’s a hands-on, heartfelt journey to say “thank you,” uplift teams, and share in the spirit that makes Charter unique. Their visits are felt deeply.
“Over the years, Keven and Kim’s presence has helped reinforce a culture of connection, visibility, and shared purpose. When they arrive, it doesn’t feel like corporate leadership checking a box—it feels like family coming home. Their genuine interactions set the tone for a culture of inclusion and engagement.” — Maleah Moore, SMD, Charter Senior Living of Calumet Trace
With every stop, they remind residents, staff, and families that our mission isn’t just words—it’s a way of life. They’re not just leading; they’re listening, celebrating, and uplifting each community’s unique voice.
S.P.A.R.K.ing Engagement: A Year of Purposeful Living
As co-founders, Keven and Kim envisioned a vibrant community rooted in purpose and joy. That spirit continues to shine through our signature program: the Senior S.P.A.R.K. Club—a living example of what happens when heart, community, and wellness come together.
Launched just one year ago, S.P.A.R.K. has already transformed the daily rhythm of life at Charter Senior Living. Built on Montessori-based principles, S.P.A.R.K. empowers residents to engage purposefully and meaningfully, honoring their unique interests, strengths, and abilities.
S.P.A.R.K. give seniors the opportunity to:
- Savor lively monthly lunches where meaningful conversations and joyful moments take center stage
- Join social gatherings that foster new friendships and add extra brightness to everyday life
- Get moving with fitness and wellness activities that boost energy and promote strength
- Nurture emotional well-being with supportive programs that bring peace, purpose, and balance
- Feed your mind with learning opportunities designed to spark curiosity and lifelong growth
From personalized programming to leadership opportunities, S.P.A.R.K. celebrates each individual—reaffirming that aging doesn’t mean slowing down, but discovering new ways to shine. It’s just one way Charter lives out its mission: enhancing the human spirit every day, in every way.
Continued Growth: Expanding Our Family of Communities
In the past year, Charter has welcomed several new senior living communities into our growing family—each one bringing new energy, new stories, and new opportunities to enhance lives. We’re proud to celebrate our momentum and introduce you to the newest members of the Charter family:
- Charter Senior Living of Hobbs Station
- Charter Senior Living of Gateway Park
- Charter Senior Living of Stepping Stone Falls
- Charter Senior Living of Augusta Gardens
- Charter Senior Living of Murray
- Charter Senior Living of West Bend
- KindCare Naugatuck
Each new Charter location represents not just growth, but an extension of our shared values: kindness, service, and a passion for improving lives.
Looking Ahead: Purpose, Passion, and Possibility
As we reflect on our past and celebrate our present, our eyes are fixed firmly on the future. We remain committed to enhancing the human spirit—through meaningful relationships, innovative programming, and a culture where everyone feels a sense of belonging and possibility.
“We are more than just a place to live—we are a place to thrive, where each person is valued, supported, and empowered to live life to the fullest.” — Susan Maupin, Executive Director, Charter Senior Living of Annapolis
Our momentum is powered by people—residents, families, team members, and leaders all working together to create spaces where life is celebrated and purpose is found every day.
Celebrate With Us at Charter Senior Living
At Charter Senior Living, we’re proud of how far we’ve come—and even more excited about where we’re headed. Discover what makes our communities so special and how we continue to enhance the human spirit every day.
Find a Charter community near you and experience the difference for yourself.
